Available for new projects

Welcometo my portfolio.

"I design systems that improve operations, enable better decision-making, and create measurable business impact."

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Case Studies

System level thinking across retail, logistics, merchandise, cross functional teams, events and digital products.

Note: Experience in process flows research, gap analysis, journey maps and business level decision making are confidential in most case studies and so are not displayed. Other case studies involve: Support in Yearly CAM project definition and priorization, Walmart Ecomm research, and Gap Analysis for international systems adaptation in CAM

Control de Retornables App
Walmart Retail Ops · Logistics 6 months

Tracking Returnables System

End-to-end traceability replacing paper-based container tracking — eliminating $1M+ in annual losses.

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Expense Control Platform Dashboard
Walmart Finance · Store Ops 9 months

Expense Control Platform

Replaced Excel-based guesswork with structured, AI-assisted decision-making tools.

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Home screen Invoice list Pallet verified
Walmart Supply Chain · Inventory 5 months

Pallet Scanning System

Custom guided scanning replacing manual validation — eliminating incorrect missing reports.

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Salt & Steel Platform
GMK Brand · Digital Product 2 months

Docuseries Platform

Transformed a static About page request into a scalable brand platform with direct conversion paths.

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Mascotería Global Event
Mascotería Global Events · Experience Design 3 months

Live Event Experience

Led full experience design and live execution — aligning sponsors, staff, and user journeys.

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App screen 1 App screen 2 App screen 3
Art City Tour Mobile · UX Research 2 months

Night Navigation App

Transport-first app design for a night cultural event — researched from 6 apps, 20+ features, 15 users.

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About

The Designer
Behind the Work

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Felipe González Guardia
Felipe González Guardia
Industrial Design Engineer · Product Designer (UI, UX, CX, Service Design)
Leadership in cross-functional environments Strong problem-solving and structured thinking Effective decision-making under pressure Clear, assertive, and effective communication across stakeholders Clear and assertive communication Fast adaptability and continuous learning

Product Designer with an engineering background, focused on understanding user needs and transforming them into scalable, high-impact solutions that meet both user and business needs.

My work is driven by strong communication and alignment across teams, enabling collaboration between stakeholders, designers, and technical roles. I take ownership of end-to-end execution, from problem definition to implementation, and thrive in fast-paced, multidisciplinary environments.

Experience
Walmart · CAM Region
Senior Product Designer (UX/UI)
2025 – Current

Grew from mid-level to senior, designing systems across Supply Chain, Finance, HR, Store Operations, and Data to improve visibility and decision-making. Replaced manual workflows with scalable digital systems, introduced AI-assisted design workflows, defined UX/UI methodologies, and mentored team members across the CAM region.

RetailUser ResearchPrototypingEnablement
Mascotería Global / Expomascotería MG
Project Director
2022 – 2026

Led end-to-end execution of large-scale events across Costa Rica. Managed cross-functional teams across design, marketing, and operations. Designed experience strategies to increase engagement and sponsor value.

EventsLeadershipExperience Design
GMK Dynamics
Co-Founder
2024 – 2026

Led product and design direction across branding, software, and UX/UI services. Delivered end-to-end solutions for international clients and translated business needs into scalable design systems.

Digital SolutionsBrandingClient-facing
Boston Scientific
Packaging & Labeling Engineer — Urology Division
2022 – 2025

Delivered EU MDR compliance projects aligned with regulatory requirements. Coordinated across Manufacturing, Quality, and R&D teams under strict timelines in a highly regulated environment.

Medical IndustryPMMultidisciplinary Coordination
Tools & Methods
Design & Prototyping
Figma FigJam Adobe Creative Suite Motion & Video AI-assisted (Claude + GitHub)
Research & Validation
User Testing Usability Analysis Information Architecture Journey Mapping Wireframing
Product & Delivery
Jira Confluence Miro Agile methodologies
Data & Strategy
KPI Definition Excel Analysis Decision Prioritization Performance Tracking
Technical & Collaboration
GitHub Responsive Design 3D Modeling Front-end Fundamentals
Project & Strategy
PMP Certified Stakeholder Management Project Planning Cross-functional Alignment
Certifications
PMP Certificate
Project Management Professional (PMP)
PMI · Advanced certification in project leadership & delivery
Scrum Master Certificate
Scrum Master Certified (SMC)
CertiProf · Nov 2024
PM Fundamentals Certificate
Project Management Fundamentals
Boston Scientific · Urology PMO · June 2024
Education
Industrial Design Engineering
Tecnológico de Costa Rica · Bachelor's Degree
International Baccalaureate (IB Diploma)
The European School — San Pablo, Heredia, Costa Rica
Languages
Spanish Native
English C2 — Full professional
Portuguese B2 — Certified
French Intermediate conversational
Visual Graphics

Brand & Visual
Design Work

Logos, brand systems, iconography, and visual identity projects across various clients and industries.

Contact

Let's Build
Something Together

Available for new projects
Send an Email Open LinkedIn
Emailfelipegogu1@gmail.com · Phone+506 8491 2166 · LocationCosta Rica 🇨🇷